Marketplace Growth & Management for Established Brands

End-to-end marketplace setup and hands-on management across Amazon, Etsy, Walmart, eBay, Wayfair, Poshmark, and Houzz.

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Who Scalebay Is For

Scalebay works with brands that already have traction and are ready to expand into marketplaces.

Retail & wholesale brands entering marketplaces
Direct-to-consumer brands expanding beyond their website
Etsy sellers ready to scale beyond a single platform
Existing marketplace sellers seeking structure & profitability

Marketplace strategy is guided by product fit, margins, and long-term growth potential.

Services

Marketplace Launch

  • Account setup and configuration
  • Brand Registry and A+ Content implementation
  • Listing creation and SEO optimization
  • Advertising structure and campaign setup
  • FBA and fulfillment integration

Growth & Optimization

  • Ongoing listing optimization
  • PPC management and testing
  • Pricing and margin oversight
  • Conversion rate improvement
  • Performance tracking and reporting

Ongoing Management

  • Day-to-day account management
  • Inventory and operational coordination
  • Issue resolution and account health monitoring
  • Continuous testing and structured scaling

Why Scalebay

Marketplace Experience

Real examples of end-to-end marketplace management

Concord Wallcoverings

Amazon
35% YoY revenue growth
10,000+ SKUs managed
Amazon's Choice Badges earned across key ASINs

Scope of work

  • End-to-end Amazon marketplace ownership
  • FBA setup, inbound shipments, replenishment, and daily operations
  • Full catalog management including bulk uploads and ongoing updates
  • Brand Registry management
  • A+ Content creation
  • Listing copywriting and image creation (all creative produced in-house)
  • PPC strategy and ongoing optimization
  • Account health and issue resolution
Outcome: Built a structured, scalable Amazon operation supporting 10,000+ SKUs while improving visibility, conversion, and profitability across the catalog.
View Amazon Store →

GAM Creative Marketing

Etsy
$0 → Seven figures Channel launched and scaled
Etsy's Choice & Star Seller Always first page in their categories
Category expansion From personalized products to framed prints, with jewelry launching next

Scope of work

  • Launched and scaled the Etsy marketplace from zero
  • Built the initial offering around personalized products and optimized for demand
  • Identified and launched framed prints to expand the catalog and increase average order value
  • Developed listing structure, SEO strategy, and conversion-focused copy
  • Directed product imagery and creative standards, ensuring consistency and conversion focus
  • Built and optimized Etsy Ads strategy to support scale
  • Managed day-to-day shop operations and performance tracking
  • Planned and supported category expansion into jewelry as the next growth phase
View Etsy Shop →

How It Works

1

Strategy Call

We review your products, margins, competitive landscape, and marketplace opportunity.

2

Structured Plan

A clearly defined scope, timeline, and measurable objectives are established.

3

Execution & Growth

Launch, optimize, and scale with hands-on management and continuous performance monitoring.

Pricing

Marketplace engagements are scoped based on catalog size and platform complexity.

Marketplace Setup

$3,000

Projects typically begin at this rate, depending on catalog size and requirements.

Ongoing Management

$2,000/month

Monthly management is scoped per marketplace and typically begins at this rate.

No long-term contracts. Month-to-month management.

Exact pricing is confirmed following an initial strategy discussion.

About Scalebay

Kseniia Vdovychena, founder of Scalebay

Scalebay was founded by Kseniia Vdovychena, a hands-on marketplace operator with experience building and scaling sales across Amazon, Etsy, Wayfair, eBay, and Walmart.

Every engagement is founder-led. You work directly with me, from strategy through day-to-day execution.

My focus is on structured growth, operational clarity, and long-term profitability.

FAQ

Which marketplaces do you manage?

Scalebay primarily focuses on Amazon and Etsy, with additional support for Walmart, eBay, Wayfair, Poshmark, and Houzz based on product fit and opportunity.

How long does marketplace setup take?

Most marketplace launches are completed within 4–8 weeks, depending on catalog size and platform requirements.

Do you require long-term contracts?

No long-term contracts are required. Ongoing management is structured month-to-month following the initial engagement.

Ready to grow on marketplaces?